Modern issues of non-traditional trademarks protection
https://doi.org/10.31429/20785836-14-3-50-58
Abstract
The purpose of the article is to study the problematic aspects of color trademarks registration. The object of the research is the analysis of the social relations between the registration authority and the entrepreneur about legal protection of designations including color or color combinations, as well as designations that actually consist of one or more colors. The subject of the issue consists in civil legislation and the juridical practice. With that end in view author researches the definition of traditional “color” and non-traditional, in particular, “color trademarks”, the conditions for their protection, the potential possibility of their registration, and the current practice of applying the indicated norms.
As a result of the study, positive and negative aspects of the legal protection of color trademarks were noted. Certain difficulties of law enforcement practice in the implementation of the rules on the registration of non-traditional trademarks are revealed. Some proposals are made to improve the norms on legal protection to color trademarks based on the best practices of foreign legislation and law enforcement practice.
Some conclusions are also made about the fundamental need for research a color trademark according to the "ordinarity" for a specific market segment to ensure a balance of entrepreneurs interests.
Author used popular (dialectical) method of knowledge, methods and techniques of formal logic (analysis, synthesis, induction, derivation, etc.) and special methods of knowledge (including formal-legal, comparative-legal, technical-legal, systemic, empirical etc.).
About the Author
D. S. Zakharenko
FGBOU VO "Kuban State University"
Russian Federation
Russian Federation
Diana S. Zakharenko, Cand. of Sci. (Law), Associate Professor of the Department of Civil Law
Stavropol str., 149, Krasnodar, 350040
Tel.: +7 (861) 268-59-65
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Review
For citations:
Zakharenko D.S. Modern issues of non-traditional trademarks protection. Legal Bulletin of the Kuban State University. 2022;(3):50-58. (In Russ.) https://doi.org/10.31429/20785836-14-3-50-58
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